The list contains all very reputable minds in search. While there are a number of ideas, one theme rings true throughout:
Seek has changed, and it’??s more important than ever to spotlight quality content development.
With 2012, your law firm should dedicate much more resources to content improvement. While frequency of creating has value, frequency shouldn’t be done at the expense of quality.
If you had difficulty meeting your creating deadlines in 2011, you should probably consider scaling back your frequency and focus longer on quality.
Start by thinking about your audience??s demand with regard to online information. What type of stuff do your prospective clients try to look for online? What topics are now being discussed that are tightly related to your practice? Who is writing about this subject matter and the place? What are your social networks buzzing about?
Once you’ve paid attention to what’s being discussed, set down to develop something that increases the discussion. Don’??t write in marketing isolation. Link to other sites that are developing the conversation. Share your contributions with those authors.
In 2012, your law firm’??s SEO mantra ought to be, ??Make the web better. ?
Here are just a couple ideas:
Analysis of new laws and how they might impact your shoppers.
Resource lists. Where are some places that your clients can go for reliable home elevators your subject matter?
Webinars. Host a webinar either with regard to other lawyers or prospective clients. Give information away 100 % free.
Create a video. Well-executed informational videos add your personalized voice and messaging.
These are a few content ideas that you should look at in 2012. The very good news is that for people lawyers that adopt a good content approach to WEBSITE POSITIONING, the world is their own oyster.
Most law agencies are stuck on more traditional strategies of connection building and content spamming. I suggest that these methods will always become less and less effective this coming year. Plus, the harm that they do to your professional reputation probably will increase.
So how do you know whether your content ?is working?? It’??s actually very simple. Is it attracting readers, links, and shares? In other words, are people discussing your articles online? Are they discussing it with people they know? Are they quoting you you aren’t citing and linking for your content? If not, then itā??s likely that itā??s not working. At least with regard to gaining visibility and authority within search engine listings.
Finally, in 2012 you ought to spend more time taking into consideration the additional ways that people use the internet in addition to seek. How do your audiences access information online? Complete they regularly visit certain sites? If so, get their message out on people sites. Engage in chats via commenting. Donā??t become overly dependent on search as your soul source of visitor traffic.
Build even more relationships offline and get those relationships online as a result of growing your networks on platforms like LinkedIn and Twitter.
Stop thinking of your law firm’??s SEO campaign as an advertising or marketing promotion. Think about it in terms of more traditional professional networking.