Three Tools that Make Analytics Even Better
GA is great for answering 99% of the questions I have about my website. Luckily, some other great tools exist that make answering that remaining 1% a lot easier. Here are three of my favorite:
1) ClickTale
This tool tops the list …
Three Lessons the Web Can Learn from the Financial Fiasco
As the smoke settles around the financial debacle, we’re figuring out what the heck caused a lot of portfolios to shrink. The more I hear about what went wrong, the more I think that the web can apply some of the lessons learned.
O…
GA for Startups, Part 2: Making the Most of Marketing
One of my favorite features of GA is its ability to help you choose the best advertising channels. Are PPC ads, banner ads, and your social media posts actually sending you traffic? Is that traffic engaged? Is it c…
GA for Startups, Part 1: Using Filters
If you’re a startup company, you probably have lots to do with limited time and resources to do it. Setting up and using Google Analytics is no exception: there are many ways to configure your accounts and analyze your d…
Middle School Marketing Recap: The Future of Web Video
In this month’s MSM, we discussed the future of online videos: what are the trends in producing and distributing online video content? How can videos be mutually beneficial to both the consumer and the company? And…
Find Broken Links on Your Sites–and Others’–with GA
Finding and fixing broken links on your site is one of the easiest ways to immediately and directly improve your users’ experience. A plethora of “link checker tools” exist online, but they’re either co…
Track Visitor Retention More Deeply in Google Analytics
Recently Todd Moy, a member of our UX team, shared a cohort analysis chart, which illustrates whether a website is retaining its users and if it’s improving over time. Cohort analysis is an easy way to visualize your s…