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September 21st, 2014
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The Do’s and Don’ts of Twitter

Twitter has become one of the best ways to spread the word about your new business and increase exposure across markets. With such a flexible tool, it's easy to abuse such a strategy and consequently turn its power against you. Of course there are no Twitter speed limits, yield signs, or stoplights to control the speed and accuracy of your social media campaign. But as for any newly developed open market, there is a natural etiquette that emerges and continues to grow. I've...

Middle School Marketing: Strategies for Web Startups

During this week's MSM meeting, we honed in on developing marketing and promotion strategies for web startups. We demoed and discussed Viget's very own SpeakerRate to bring focus to the conversation. Great feedback and application-specific insights boiled, but some points are useful to any web startup looking to make its way in the flood of such ventures. Here are some key takeaways: Clarity. Make your value proposition clear. With so many web products that...
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