Latino Marketing

Hispanics are the second largest population in the United States. With millions of Latino customers to target, it is sometimes difficult for companies to effectively attract this audience.

We can help you design an efficient marketing strategy targeted to the Hispanic population in your area.

Here are some facts about Hispanic population in the US:

-Hispanics are the largest minority in the United States, with an estimated population of 41.3 million. They are estimated to grow by more than 1.7 million a year. (Source: U.S. Census Bureau)
-In 2004, there were 41.3 million Hispanics in the U.S., representing 14.2 percent of the total U.S. population.
- More than one eight of the people in the United States are of Hispanic origin. (Source: U.S. Census Bureau)
-Hispanics accounted for 40 percent of the country¹s population growth between 1990 and 2000. (U.S. Census Bureau)
-There are approximately 2 million Hispanic-owned businesses in the country that generate almost $300 billion in annual gross receipts. By 2010, there will be 3.2 million Hispanic firms generating $465 billion (Sources: Small Business Administration, HispanicTelligence® )
-The number of Hispanic-owned companies grew 82 percent since 1997, making them among the fastest-growing business segments in the nation (Source: HispanTelligence® )
- 1 out of every 10 small businesses will be Hispanic by the year 2007. (Source: Hispanic Trends)